CANON DSLR CAMERA

DSLR refer to digital single-lens reflex cameras are digital cameras that use a mechanical mirror system and pentaprism to direct light from the lens to an optical viewfinder on the back of the camera. The term DSLR generally refers to cameras that resemble 35 mm format cameras, although some medium format cameras are technically DSLRs. The DSLR market is dominated by Japanese companies, including all of the top five manufacturers (Canon, Nikon, Olympus, Pentax, and Sony), as well as Fujifilm, Mamiya, Panasonic, and Sigma. Leica is German, Hasselblad is Swedish, and Samsung is Korean, while the American company Kodak formerly produced DSLRs as well. As of 2008, DSLR sales are dominated by Canon's and Nikon's offerings. For 2007, Canon edged out Nikon with 41% of worldwide sales to the latter's 40%, followed by Sony and Olympus each with approximately 6% market share. In the Japanese domestic market, Nikon captured 43.3% to Canon's 39.9%, with Pentax a distant third at 6.3%. As of 2010, Canon controlled 44.5 percent of the DSLR market, followed by Nikon with 29.8 percent and Sony with 11.9 percent.

Target market for DSLRs are often preferred by professional still photographers because they allow an accurate preview of framing close to the moment of exposure, and because DSLRs allow the user to choose from a variety of interchangeable lenses. Most DSLRs also have a function that allows accurate preview of depth of field.  Many professionals also prefer DSLRs for their larger sensors compared to most compact digitals. DSLRs have sensors which are generally closer in size to the traditional film formats that many current professionals started out using. These large sensors allow for similar depths of field and picture angle to film formats, as well as their comparatively high signal to noise ratio.

There are some special characteristic that DSLR have compared to other type of camera produced by Canon. Due to the larger size of image sensors in DSLRs which allows for larger pixel sizes, DSLRs are generally able to be used at a faster ISO which will lead to faster shutter speeds and less grain. DSLR’s ability to change lenses opens up a world of possibilities for photographers. DSLR can be adapted to many different situations with add to this a large range of other accessories such as flashes, filters and etc. and when it comes to lenses that the diversity in quality of lenses is great. Image quality is impacted greatly by the quality of the lens we use. Beside that DSLRs offer a wide array of ISO settings which lends itself to their flexibility in shooting in different conditions. While many point and shoots come with the ability to shoot in manual mode, a DSLR is designed in such a way that it is assumed that the photographer using it will want to control their own settings. While they do come with good auto modes the manual controls are generally built in such a way that they are at the photographer’s finger tips as they are shooting. DSLR can give user depth of field that puts everything from for ground to background in focus through to nice blurry backgrounds. With leading optical technology, over 60 lenses to match and limitless upgrading options, Canon offers a photography system that gives the widest imaging options. No wonder it is the number one choice among professional photographers.

DSLR camera perform the same basic functions but have differences in qualities such as type, style, quality, reputation, appearance, and location that tend to distinguish them from each other. For example, the basic function of camera is basically the same - to capture the photo. Example of imperfect substitutes for DSLR camera is point and shoot camera. Point and shoot cameras such as Canon Powershoot cameras are usually small and fit into a pocket or purse. They are best used for casual picture taking where capturing the memory is more important than creating a marketable image. DSLR camera that cameras used by many professionals and serious amateurs lugging around. These cameras have a larger body than most point and shoot cameras and interchangeable lenses. Before consumers decide to buy camera, they need to know what type of photography they want to do. Either wants to buy DSLR camera or point and shoot camera.

source: the-digital-picture.com

The latest model of DSLR camera produced by Canon Marketing is Canon EOS-1D Mark III. The Canon EOS 1D Mark III is all about speed - quickly capturing great shots of fast-moving subjects in even the toughest circumstances. When you must get the shot - this camera delivers. What it delivers is 10 frames of 14-bit, 10.1 mp, 1.3x, RAW images per second for 3 seconds in normal shooting situations with a reasonably fast memory card installed. Take this shot for instance ...

source: the-digital-picture.com

This frame of a tiny grass shrimp positioned so nicely in a Great Egret's open mouth came from the middle of a 10 fps series of shots.

Safety Shift is another new feature designed to keep exposures correct. ISO speed safety shift is provided via C.Fn I 8-2. If the correct exposure cannot be obtained with the P, Tv, or Av mode, the ISO speed is automatically shifted within ISO 100 - 3200 to obtain the correct exposure. New noise reduction routines are employed in the EOS-1D Mark III's twin DIGIC III processors. The EOS-1D Mark III is the first Canon digital SLR to employ 14-bit analog-to-digital conversion, up from 12-bit in previous models. This means the maximum number of tone steps possible in a RAW CR2 jumps from 4096 to 16,384.

 

source: the-digital-picture.com

The largest feature on the back of the Canon EOS 1D Mark III is the new 3.0" TFT LCD display. It is 1.4x larger than the 2.5" LCD displays on Canon's latest digital SLRs. Unfortunately, the number of pixels remains the same - 230,000. Still, the LCD image quality is excellent - and it is usable at an angle (140° both vertically and horizontally) and even in bright sunlight. The maximum brightness is adjustable over 7 levels to about 1.8 times brighter than the EOS-1D Mark II N's LCD monitor. The new display will make it easier to sell pictures right from the camera - or share the results with a client.

Canon Marketing Malaysia Sdn Bhd, driven by good sales performance, is eyeing to become the top digital single lens reflex (DSLR) camera brand in the country.  According to the Imaging Communication Product Division, Director Simon Wong, Canon Marketing Malaysia Sdn. Bhd. is aiming to increase DSLR market share to 50% by year-end 2012, from 44 currently. The announcement shows an immense achievement in ability to grow and adapt to market demands and needs and drive and commitment to provide photographers with the best quality products. Do expect to see new innovations from Canon from optical design to electronics and production engineering with the aim of further contributing to the creation of a new and enhanced photo culture. Canon Marketing Malaysia Sdn. Bhd. always do some research and development (R&D) for their product in order to improve the technology, quality, design, and so on. Canon Marketing will try to convince consumer to buy it product by advertised their product in many medium of advertising either in printed, non-printed, or electronic sources such as in newspaper, magazine, internet, television, radio, and others.

Sources: 
1) wikipedia
2) http://www.the-digital-picture.com/Reviews/Canon-EOS-1D-Mark-III-Digital-SLR-Camera-Review.aspx 
3) www.canon.com.my